Hello
At Design Tactics, we talk a lot
about Creativity with Purpose.
That’s why we’ve partnered with Plan Ireland and Java Republic to create a month-long fundraising campaign to bring clean water to a coffee-growing region in Ethiopia.
What is Coffee
for a Cause?
Coffee for a Cause is a programme run
by
Plan Ireland and Java Republic Roasting
Company to help enhance the lives of coffee
farmers and their families in Ethiopian
coffee-growing regions.
The programme will raise funds and awareness
during a month of activities across Ireland in
April 2011. This programme is run in partnership
with coffee lovers in the foodservice industry
and with the support of hundreds of businesses
that serve coffee to clients or staff.
How will
the money
be raised?
Throughout the month of April 2011, participating
venues and supporting businesses will raise funds
for the programme through a range of initiatives.
Our target is €100,000 so we
need your help to achieve this goal!
For one week in the month, coffee shops and
food-service venues will ask customers to add
a donation when they buy
a coffee. Similarly, businesses that provide coffee to clients or
staff will be encouraged to ask for a donation with each coffee
served. Collection tins will be displayed
in all participating
venues and supporting businesses for the entire month.
Where will the money go?
The funds raised through Coffee for a
Cause 2011 will be used to complete a
project that Java Republic and Plan Ireland
have been working on: The provision of
clean, safe drinking water to a coffee
growing community called Illili Daratu in
Ethiopia. All funds raised will go directly to
this project, which will provide clean water
to over 10,000 people.
Where will the money go?
So far, Plan Ireland has already completed
two phases of this project: This has seen
the sourcing of a reliable water supply, the
drilling of a 120m
well, and the pumping
of the tested and approved drinking water
to a reservoir over 2km away. The final step
is to bring the water a further 5km into
the
heart of the community, and to support the
government authorities as they take over the
long-term management of the resource.
How can
I help?
Sign up your business to take part
For one week in April, ask coffee drinkers in yourworkplace to donate for every cup they drink. Tohelp out, Plan Ireland will send out a fundraising
pack—including free samples of the scrummy
new Chocolate Mikado, courtesy of our clients
atJacob’s. Sign up now! Call 1800 829 829 or
email coffee@plan.ie
Visit a participating Café
Throughout Ireland this April, businesses that
serve great coffee will be asking coffee-lovers
todonate what they can for each coffee they drink.
More ways to help...
Join us at our Coffee
for a Cause event
We’ll be marking the end of the month long campaign with a coffee morning at the Java Republic Roastery at 8.30am on Friday 29th
April 2011. It’s a unique chance to see where
they make their award-winning coffee, and to
hear David McKernan evangelize on the power
of handroasting. We’ll be bringing clients and contacts with deep pockets: If you want to come, please click
here for the chance to get an invite.
Donate Online
If you simply want to donate some cash,
that’s also very welcome!
www.mycharity.ie/event/coffeeforacause
